Brand Game Plan Workbook

Build a sustainable, profitable freelance or consulting business using the same processes we employ to create multi-million dollar brands.

You know branding is important, but how do you create a clear brand? Where do you even start? What steps do you take? How do you know when your brand is ready for the market?

And how do you maintain a kickass brand without burning precious time and energy?

Enter, The Brand Game Plan.

We took the processes, workshops, and frameworks we use to craft brands for growing companies around the world, and adapted them to fit the needs of busy business owners, consultants, and freelancers who want to grow profitably, predictably, and sustainably.

So, if you want a profitable brand that...

• Attracts the RIGHT people to you
• Allows you to charge a premium
• Provides clarity and direction for your content
• Streamlines your operations for maximum predictability

Then the Brand Game Plan is for you.

What’s included:

The complete Brand Game Plan workbook (100+ pages) with…

✔️ Education and lessons on high-level strategic thinking

✔️ Exercises, frameworks, and templates used by major companies

✔️ A customer research guide to run interviews that uncover real insights

✔️ A custom content strategy to generate better leads and nurture them

✔️ Follow-along fictional example to help you piece it all together

Chapters:

• Introduction
• Your Opportunity
• Your Customer (with customer research instructions)
• Your Position (with brand messaging and content strategy)
• Your Offering (pricing and packaging)
• Your Operations (build an enjoyable experience)
• Your Brand Game Plan
• What's Next

Who It's For:

The Brand Game Plan workbook is a perfect guide for small businesses, solopreneurs, freelancers, bootstrappers, and side-hustlers:

• Copywriters
• SEO
• Graphic Designers
• Website Designers
• Social Media Managers
• Content Creators
• Accountants
• Financial Planners
• Fitness/Health Coaches
• Business Consultants
• Life Coaches
• Recruiters
• And More!

Signs You Need the BGP:

Lack of strategic and creative directions: Which turns into a lack of consistency and discipline in creating the right perception to grow. Without a strategy in place, are you sure your next move will be the right one?

Not being perceived as an expert: Doing too many different things, spreading yourself thin, resulting in not being chosen because you're not seen as a specialized expert. Are you sure doing a little bit of everything is a good look to your prospects?

Being a slave to the day-to-day: Having to give up their lifestyle because they can't free themselves from the day-to-day of their business. How can you deliver your best work if you're constantly putting out little fires and figuring out how to set up your QuickBooks account?

Constantly chasing after clients: Meaning you never stop worrying about the next paycheck, which shows in your content and behavior. How can you expect people to trust you as their best option if you sound desperate?

Growing pressure of AI: AI will be able to simplify and make what you're doing faster and cheaper. How are you going to respond and stand out?

Growing pressure from macro-environment: A recession means budget cuts, especially in marketing and creative. How are you going to justify your rates if you don't know how to stand out with a clear positioning, voice, and offering?

Clients taking back control: There's a growing trend with the creative industry that might be scarier than a recession: clients are starting to bring things back in-house. Can you clearly show and tell why you're better equipped than an in-house junior?

What our BGP Clients say:

"It's difficult to differentiate in a field where we're all doing roughly the same technical work without a clear sense of who I'm helping, how, and why. The Brand Game Plan helped me gain a clearer sense of what JWellsCFO is and why it exists, and second, a much better idea of what branding actually is and where it comes from. I feel much clearer on who I help and how." - Jeremy Wells

"It’s been the best investment that we’ve made. I’ve felt really appropriately supported all the way through. I loved the structure. Sure, I want to be creative, but within the confines of a very clear process. And it was just the right thing at the right time. This was just absolutely it for us." - Bing Oliver

"I got clarity, certainty, directions. I just feel comfortable showing up every day and delivering on the brand message that we created in this program and I really don’t care what anyone thinks, the confidence boost is huge!" - Dominic Imwalle

"The program helped me truly learn what my customers want and brought me confidence and a better mindset. Overall, after completing the Brand Game Plan, I reached a level of clarity that impacts my business on every level." - Vergia Davidson

"I have no trouble articulating why someone should select my service over other options. My concerns are all gone, the brand messaging aligns with what I needed to say in the industry but didn’t know how. I have immense clarity in the marketing effort going forward, and it all stems from a properly built brand environment." - AJ Leece

"The program helped me look at my customers, what their pains and gains are, what they like and how they like it, what their wishes are, and really understand how I can tailor my offer to really help them. This helped me find clarity on what my specific “thing” is me and not everyone else." - Susanne Heiss