The Prospecting Playbook

SHFT Agency
2 ratings

Everything you need to create an effective prospecting strategy, packing into a single guide.

Ned Arick, sales and prospecting lead at SHFT, takes you through the step-by-step process he uses to create sales emails, cold calls, videos, and social media messages that get responses.

Prospecting can be overwhelming, especially if you aren't a sales professional. Not to mention the work of trying to craft messages that don't come across as spammy. What should you say? Who should you reach out to?

This guide helps you with all of that.

Ned has provided 11 templates you can use to improve your prospecting strategy:

  • Phone: 1 voicemail and 1 cold call template
  • Email: 6 email templates
  • Video: 1 video template
  • Social Media: 1 direct message template

You'll also receive 2 extra guides: the Prospecting Guide (Ned's first guide) and our Buyer Persona Template.

If you're interested in improving your prospecting strategy, click the "Buy this" button today!



“I was rated number one in the company by adopting some of the ideas in the Prospecting Playbook.”

- Justin Wagner, Safeguard Business Systems


“I went from an unorganized, incomplete sales pipeline to a well-oiled machine to build my agency.”

- Matthew Gattozzi, Gattozzi Collective

Playbook Preview

Here's a free preview of the type of content you'll find inside of the playbook. No email address necessary.


Part 1: The Science of Great Prospecting

  • Intro and objectives

Part 2: Illuminate & Educate

  • Understanding the mind of your prospect
  • Cutting through the prospecting noise

Part 3: The Three R's

  • Real
  • Raw
  • Relevant

Part 4: How Do You Reach People?

  • Email
  • Phone + 2 Templates
  • Video + Template
  • Social Media + Template

Part 5: Clear > Clever

  • Using humor

Part 6: Get it Done

  • Taking Steps to Move Forward

Part 7: Sample Cadence

  • Day 1: Social, phone, email
  • Day 3: Reply email
  • Day 6: Phone, reply email
  • Day 9: Email, phone
  • Day 14: Phone, email
  • Day 17: Email, social
  • Day 20: Social, phone


On top of the Prospecting Playbook, you will also receive 2 extra guides:

  • The Prospecting Guide - Ned's initial prospecting guide with even more templates.
  • Buyer Persona Template - The tools you need to get to know your target market.


Who is this playbook for?

Any professional or soon-to-be who wants to use prospecting to generate leads and increase sales.

Why is prospecting important?

Prospecting isn't for everyone.

But, if you want to start generating leads using outbound sales tactics that have been tested and proven to work, prospecting is for you.  

Why should I listen to you? 

The Prospecting Playbook was created by Ned Arick, a 4x start up sales leader. Having personally made thousands of cold calls, written thousands of cold emails and created strategy for multiple hyper growth companies, Ned brings an expertise based on testing and execution not on theory. 

The templates you receive in this playbook are the very same templates Ned has used in all of his sales positions.

What will I learn in this course?

You'll learn how to develop an effective prospecting strategy.

It's the same strategy Ned has used to build outbound sales teams for over four startups that have turned into multi-million dollar businesses.

This must be expensive right?

No. It's $75.

This isn't our primary source of income and our main goal is to help small businesses grow. How many people can actually afford those courses?

What do I do next if I want to get this guide?

Click the "buy this" button and started today. 

Buy this

The Prospecting Playbook includes:

Prospecting Templates
Additional Resources
Buyer Persona Template, Prospecting Guide
Ned Arick


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